Dennis Kennedy’s new book, Successful Innovation Outcomes in Law, demonstrates that he does not merely preach innovation, he practices it. Rather than go with a conventional book publisher, Kennedy self-published the book, working through Amazon Kindle Direct Publishing (includes option for on-demand paperback publishing as well as eBook).

I used to think of “vanity press” condescendingly, viewing it as primarily for authors whose work was not good enough to interest a “real” publisher. This book has changed my attitude. There are multiple advantages to self-publishing, including speedier development and reducing the cost to purchasers. It is yet another example of how the Internet enables “disintermediation,” or cutting out the middleman.

Kennedy is in a better position to self-publish than most authors. Having a respected third party (in this case, an established conventional publisher) select a book for publication serves a sort of credentialing function, “validating” the book for potential readers. Kennedy’s track record as a recognized expert and author allows him to “self-validate.”

Dennis found the results of self-publishing so beneficial that he explained in an interview posted at his podcast, the Kennedy-Mighell Report that the odds are 95% that he will self-publish his next book.

Changes in the book industry make self publishing an attractive option for many lawyers, including those who have a high profile that lets them self-validate and those who would improve their reputation by having a book in print.

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