Are blogs dead? Not exactly. They can be fantastic tools–if you do them right.

The biggest problem with most bad blogs is too much marketing drivel. Which would you rather watch: A good ballgame on ESPN or a channel that had nothing but advertisements? A good movie on Netflix or a never-ending string of commercials?

The best lawyer bloggers market not by saying “I’m a good lawyer, hire me.” They prove they are a great lawyer.

The usual suspects have worthy tips on how to engage audiences–and market more subtly, more effectively.