Kevin O’Keefe provides something to ponder:

“When it comes to researching law firms and professional services providers for potential hire, more than two-thirds of respondents (71% of in-house counsel; 69% of C-suite members) cited articles and speeches from thought leaders as a critical factor — second only to recommendations from trusted sources. That’s an increase of six percentage points for both groups compared to 2019.

Sixty-four percent of in-house counsel said thought leader websites and blogs were important tools for researching outside firms — up considerably from 2019, when half of in-house counsel cited them as important.”

This trend is not exactly a surprise to those how have been paying attention. Blogs are a great way to show you are a thought leader, not say you are a thought leader.