I’ll never forget the time a senior lawyer complained that my writing was easy to understand. He thought I should “write like a lawyer.”
Why is poor legal writing so prevalent? I’ve long believed that fear is a key reason:
Many lawyers who are capable of writing clearly fear that clients would be less willing
What I really like about this LinkedIn post is that it’s a great demo of how to market expertise: Share it. Gy Tsakalakisi not tell people he is a marketing expert. He proves it. Smart lawyers like Greg Siskind have been doing this for years. Gyi shows the technique is still the best approach. Here’s
Lunch Hour Legal Marketing is often a little too cutesy for my tastes, but it’s consistently one of the best sources of advice on new ideas in legal marketing. Conrad Saam and Gyi Tsakalakis recently discussed how lawyers can market their practices on TikToc, providing one great example of what not to do.
Which is better for lawyers, Facebook or LinkedIn? Kevin O’Keefe shares his opinion — fittingly enough, on Facebook. My view? A Facebook presence is essential, since it is the way many potential clients would find you, but Facebook is probably a significant marketing channel for only a few lawyers with particular personalities or niches.
Gyi Tsakalakis and Conrad Saam have some good observations about link-building in their Lunch Hour Legal Marketing podcast. Not exactly new if you have been working in this area, but will be super useful to many. Couple of highlights:
Jer: “TikTok for Lawyers? Nope.”
Kevin: “TikTok is real.”
Jer: “Recalculating . . .”
Gotta rethink this one after reading Kevin O’Keefe’s newest take:
I can turn on the TV, the scheduled version of which is becoming antiquidated, and see news and interview shows. I get what the news producer produces and selects, without
An article in this month’s ABA Journal entitled Customers are relying on web searches, but some lawyers aren’t prioritizing SEO and social media marketing (ABA members only) provides more evidence that the legal profession is generally not on the cutting edge of technology:
Seth Price, a founding partner
Many, maybe most lawyers are reluctant to give presentations, some because they lack confidence in their ability to handle questions. My article with tips on handling Q & A is is now available at LLRX.com.
Just noticed: Dennis Kennedy & Allison Shields are running a “back to school” special on the ebook version of Make LinkedIn Work for You, previously recommended here. Great deal at list price, even better at $4.99.
Roman Zelichenko‘s recent LinkedIn post questioning the value of LinkedIn prompted me to provide him a recommendation:
On getting back into the legal tech game after being out a few years working as a civil service lawyer with a knowledge management specialty, I needed to get up to speed on recent developments at