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Lawson Presentation at ABA Techshow: Using Pillar Posts to Improve Law Firm SEO

Jerry Lawson’s presentation at ABA Techshow 2020 explained how law firms can use pillar posts to improve their law firm’s Authority Scores, thus raising their SEO.  The handout is available in PDF format.

Need help in implementing a pillar post strategy at your website? Contact us for a price quote.

Posted in Marketing

Is Self Publishing Right for You?

Successful Innovation Outcomes in Law
Successful Innovation Book

Dennis Kennedy’s new book, Successful Innovation Outcomes in Law, demonstrates that he does not merely preach innovation, he practices it. Rather than go with a conventional book publisher, Kennedy self-published the book, working through Amazon Kindle Direct Publishing (includes option for on-demand paperback publishing as well as eBook).

I used to think of “vanity…

Posted in Innovation, Marketing
Photo of Jerry LawsonJerry LawsonPresident, New Strategies in Legal Tech LLC

An experienced author and speaker, Jerry Lawson loves to share innovative ideas on legal tech, especially Knowledge Management and Lawyer Marketing. He is president of…

An experienced author and speaker, Jerry Lawson loves to share innovative ideas on legal tech, especially Knowledge Management and Lawyer Marketing. He is president of New Strategies in Legal Tech LLC.

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“Innovation” is the most popular buzzword in legal tech today, but …

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