Will AI put you out of a job? Or just revolutionize the way you practice law? Maybe. The jury is still out on AI, but design thinking is an approach that might help you make your law firm seriously more profitable in the short-to-medium range.

Design thinking is a systematic approach to rethinking your business model with the goal of finding and implementing major beneficial changes. It’s innovation on steroids. Check out the Harvard Business School definition. At least some sophisticated organizations are beginning to appreciate the potential for large benefits.

The best current reference on this topic for lawyers is Design Your Law Practice: Using Design Thinking To Get Next Level Results. Jessica Bednarz, Catherine Sanders Reach and Juda Strawczynski, Editors. (American Bar Association 2023). Available direct from the publisher or via Amazon.

My review is available at LLRX.com.