Conrad Saam writes in his new book Own the Map; Marketing Your Law Firm’s Address that “[I]n general, social media as a direct-to-consumer marketing channel for the legal industry is ineffectual.” He explains that this is primarily because social media marketing requires building personal relationships with potential clients. Most lawyers lack the time or skill to accomplish this.

Amy Griggs, a partner in Regan Zambri Long, PLLC, a Washington, DC based firm that is one of the best personal injury law firms in the country, understands the importance of personal relationships and applies this in her excellent LinkedIn feed. RZL Associate Emily Lagan is following in her footsteps.