Hypertext links in blogs and other online publications articles build credibility with readers. I’ve written primarily for online publications for years. It’s second nature to me to turn relevant words or phrases into hypertext links, so the inability to do this on LinkedIn (and Facebook) has been a long-time annoyance.
Richard Tromans is a respected British legal innovator who operated the Artificial Lawyer website.
His recent LinkedIn post provides a great example of how to make your LinkedIn posts more credible as well as more helpful to readers. He adds the URLs to sources in a section at the end.
Richard’s method is not as elegant as turning the relevant words into a hypertext link, but there’s a lot to be said for making your posts more credible by “showing the receipts.” Here’s how Richard handles it:
