While every law firm should have a business-card type presence on all major social media forums, social media is generally not a promising direct-to-consumer marketing channel for lawyers. Social media marketing can be good for lawyers, but only a few stand to gain major benefits. This becomes clear when you evaluate the few success stories & ask how many lawyers could follow a comparable trail.
Own the Map: Marketing Your Law Firm’s Address, Saam‘s new book on marketing for lawyers, convincingly explains why most lawyers should not expect giant benefits from marketing via social media. It’s available from Amazon or the ABA.