Unsurprisingly, Conrad Saam, always the curmudgeon, reports that he was the sole contrarian in a recent panel on social media marketing for lawyers. Not drinking the Kool-Aid, right, Conrad?

While every law firm should have a business-card type presence on all major social media forums, social media is generally not a promising direct-to-consumer marketing channel for lawyers. Social media marketing can be good for lawyers, but only a few stand to gain major benefits. This becomes clear when you evaluate the few success stories & ask how many lawyers could follow a comparable trail.

Would somebody like Amy Griggs, a partner in Washington, DC firm Regan Zambri Long, PLLC?, be in this category? Maybe. Her LinkedIn feed is promising, but the jury’s still out.

Own the Map: Marketing Your Law Firm’s Address, Saam‘s new book on marketing for lawyers, convincingly explains why most lawyers should not expect giant benefits from marketing via social media. It’s available from Amazon or the ABA.