Too many lawyers are letting money slip through their fingers. Alabama personal injury lawyer Hunter Garrett was pleased to take a client that three other lawyers had lured but not landed. He observed:

“Later, the client mentioned that I was the 4th lawyer that he called.”

Spending lots of money on the best bait around won’t do you any good if you ignore a fish nibbling at it.

Conrad Saam‘s book Own the Map addresses this and many other aspects of effective marketing.