Many, maybe most lawyers are reluctant to give presentations, some because they lack confidence in their ability to handle questions. My article with tips on handling Q & A is is now available at LLRX.com.
Presentation Tips: Handling Q & A Sessions
Make LinkedIn Work For You–Discount for Students and Young Lawyers
Just noticed: Dennis Kennedy & Allison Shields are running a “back to school” special on the ebook version of Make LinkedIn Work for You, previously recommended here. Great deal at list price, even better at $4.99.
Best Book on LinkedIn for Lawyers? Try Kennedy & Shields
Roman Zelichenko‘s recent LinkedIn post questioning the value of LinkedIn prompted me to provide him a recommendation:
On getting back into the legal tech game after being out a few years working as a civil service lawyer with a knowledge management specialty, I needed to get up to speed on recent developments at
Social Media Marketing for Lawyers?
Unsurprisingly, Conrad Saam, always the curmudgeon, reports that he was the sole contrarian in a recent panel on social media marketing for lawyers. Not drinking the Kool-Aid, right, Conrad?
While every law firm should have a business-card type presence on all major social media forums, social media is generally not a promising direct-to-consumer marketing
Bad Lawyer Disclaimer Attempt: “I’m Not A Service Provider”
Immigration lawyer innovator/disruptor Roman Zelichenko shared an instructive story via LinkedIn about a real estate lawyer who failed to meet his expectations.
When Zelichenko complained about the low quality of service the lawyer replied:
I don’t know what you mean by “service provider.” I’m a lawyer. I do my job, you get your house, you
Conrad Saam’s Own the Map, New Book on Lawyer Marketing
Reviewed by Jerry Lawson
Conrad Saam’s Own the Map: Marketing Your Law Firm’s Address (ABA 2020) is an intriguing new book that will cause many lawyers to think about marketing in new—and better—ways. Many, especially lawyer marketing service vendors, will find Saam’s ideas controversial.
Saam’s primary thesis is that most lawyers should concentrate appealing
Amy Griggs: Innovative Use of LinkedIn to Promote Personal Injury Practice
Conrad Saam writes in his new book Own the Map; Marketing Your Law Firm’s Address that “[I]n general, social media as a direct-to-consumer marketing channel for the legal industry is ineffectual.” He explains that this is primarily because social media marketing requires building personal relationships with potential clients. Most lawyers lack the time or skill
Self-Publishing: Who Can Benefit?
Stephen Terrell’s article in ABA’s Experience magazine has good advice on self-publishing, a topic discussed here previously. An excerpt:
What does it cost to self-publish a book? The surprising answer is not much. To actually publish a book both in print and ebook through Amazon’s KDP Publishing, there’s no up-front cost except for
Kevin O’Keefe: Bouncing Back After Being Fired
I’m pleased to have known Kevin O’Keefe since way back when.
He made his first big splash on the Internet with Prairielaw, an innovative website based on the concept of lawyers networking directly with consumers of legal services. Conventional legal businesses that wanted to co-opt a potentially dangerous competitor bought him out. It was just
Own The Map: New Book by Conrad Saam
Conrad Saam‘s new book, Own the Map: Marketing Your Law Firm’s Address Online is now available from Amazon. It is the most important book on law firm marketing since Greg Siskind’s The Lawyer’s Guide to Marketing on the Internet (ABA 1996).
Our detailed review will be available soon.