Conrad Saam’s Own the Map: Marketing Your Law Firm’s Address (ABA 2020) is an intriguing new book that will cause many lawyers to think about marketing in new—and better—ways. Many, especially lawyer marketing service vendors, will find Saam’s ideas controversial.
Saam’s primary thesis is that most lawyers should concentrate appealing to
Conrad Saam writes in his new book Own the Map; Marketing Your Law Firm’s Address that “[I]n general, social media as a direct-to-consumer marketing channel for the legal industry is ineffectual.” He explains that this is primarily because social media marketing requires building personal relationships with potential clients. Most lawyers lack the time or skill
Stephen Terrell’s article in ABA’s Experience magazine has good advice on self-publishing, a topic discussed here previously. An excerpt:
What does it cost to self-publish a book? The surprising answer is not much. To actually publish a book both in print and ebook through Amazon’s KDP Publishing, there’s no up-front cost except for
I’m pleased to have known Kevin O’Keefe since way back when.
He made his first big splash on the Internet with Prairielaw, an innovative website based on the concept of lawyers networking directly with consumers of legal services. Conventional legal businesses that wanted to co-opt a potentially dangerous competitor bought him out. It was just
Conrad Saam‘s new book, Own the Map: Marketing Your Law Firm’s Address Online is now available from Amazon. It is the most important book on law firm marketing since Greg Siskind’s The Lawyer’s Guide to Marketing on the Internet (ABA 1996).
Our detailed review will be available soon.
Patrick Palace has some good ideas in his ABA Solo magazine article How to Use Bad Reviews to Attract Good Clients (ABA members only). The most important idea is that negative reviews can be a net positive–if you know how to respond. Here’s one specific tip:
Timely responses are even more important for negative reviews.
Other than some criminal defense, appellate, immigration and plaintiff’s trial lawyers, I don’t see many lawyers blogging with conviction. The numbers are lower in larger firms.
If you feel comfortable getting out
Many lawyers contribute their time to worthy causes, but they are often not aware that they can and should get some benefit from their altruism.
Backlinks (links other websites build to yours) are critically important to search engine optimization (SEO). They are even more powerful when they come from websites (including blogs) geographically close to
Jerry Lawson’s presentation at ABA Techshow 2020 explained how law firms can use pillar posts to improve their law firm’s Authority Scores, thus raising their SEO. The handout is available in PDF format.
Need help in implementing a pillar post strategy at your website? Contact us for a price quote.
I used to think of “vanity press” condescendingly, viewing it as primarily for authors whose work was not good enough to interest a “real” publisher. Dennis Kennedy’s new books Make LinkedIn Work for You and Successful Innovation Outcomes in Law, have changed my attitude. Rather than go with a conventional book publisher, Kennedy self-published