Psakalakis & Saam have it right at Lunch Hour Legal Marketing. Couldn’t have said it better myself:
Blogging used to be the crème de la crème for getting your content to the masses, but somewhere along the way, something changed. Too many blogs traded in engaging, thoughtful posts for years-long spoutings of “marketing drivel,”
Why do I host this blog (and in fact this entire website) at Lexblog? Because it is the best platform for lawyer/bloggers. It’s probably also one of the best choices for general website development, since it does a great job of integrating the industry-leading WordPress platform.
Why is Lexblog the best? Too many reasons
With LinkedIn increasing its user numbers dramatically in recent years, understanding the platform is a key to social media success. The Meet Edgar blog has some great ideas about improving your number of LinkedIn Impressions.
Two of their better ideas:
Consistency is key with any social media platform. If you want to
Will Twitter recently rebranded as “X,” go under? Maybe, and that might not be a bad thing. Whether or not that happens, one or more other social media platforms will remain one of the best places to market law firms, so understanding the basic principles of social media is essential for ambitious lawyers, who can
Elizabeth Southerland knows how lawyers should talk to to clients. A sample from her article at LLRX.com:
Sometimes lawyers—and others trying to sell me professional services—seem to believe that I must treasure their 47-page footnoted memo because their craft is so complex that only something that reads like a technical manual or Ph.D. thesis
Are blogs dead? Not exactly. They can be fantastic tools–if you do them right.
The biggest problem with most bad blogs is too much marketing drivel. Which would you rather watch: A good ballgame on ESPN or a channel that had nothing but advertisements? A good movie on Netflix or a never-ending string of commercials?
I greatly enjoyed working with Greg Siskind on a few projects when the Internet was very new and alien to lawyers. One of the best things about working with him was always quick not just to understand new technologies, but to see ways in which they could be put to use for practical benefits.
There is a baseball saying: “Put the ball in play and good things will happen.” You might hit the ball hard enough to earn a hit. The left fielder might lose the ball in the sun. You might not hit the ball hard enough for a hit, but watch with delight as the wind carries
I’m not sure I’d ever call myself a Thought Leader, but I guess Jay Harrington has done about as much as any legal consultant for lawyers to earn that title. He has some good ideas on how to write short posts for LinkedIn. Of course his ideas apply just as well to blogging. My favorite:
I loved the recent LinkedIn shout-out from Carolyn Elefant, which also made some important substantive points about blogging and lawyer use of newer social media.
As best I remember, it was actually a presentation for Maryland CLE when Carolyn first helped me. It doesn’t matter, since whoever it was they loved her ad hoc