Reviewed by Jerry Lawson

Conrad Saam’s Own the Map: Marketing Your Law Firm’s Address (ABA 2020)  is an intriguing new book that will cause many lawyers to think about marketing in new—and better—ways. Many, especially lawyer marketing service vendors, will find Saam’s ideas controversial.

Saam’s primary thesis is that most lawyers should concentrate appealing to

Many lawyers contribute their time to worthy causes, but they are often not aware that they can and should get some benefit from their altruism.

Backlinks (links other websites build to yours) are critically important to search engine optimization (SEO). They are even more powerful when they come from websites (including blogs) geographically close to