Clients shouldn’t need a Latin dictionary and a team of cryptographers to understand what they’re paying for. More than a few professionals who are capable of writing clearly fail to do so because they fear that clients would be less willing to pay hefty fees for work product not wrapped in ponderous and incomprehensible jargon.
Is the Internet “vanishing,” as Dennis Kennedy has suggested? Not exactly, but websites do disappear, sometimes sunset an article you have published there or add a paywall. Remember Google+? Now it’s just a ghost town.
Don’t let your valuable content disappear or become lost. Take control by archiving everything in an organized and easily accessible
Elon Musk’s Twitter takeover has been… interesting. It’s like watching a dumpster fire try to reinvent itself as a gourmet marshmallow roast.
The Elon Musk-led Twitter/X meltdown has changed the social media landscape for microblogging. Many are eager to escape the Chernobyl-size disaster. Changing a primary platform can be painful for those who have many
Blogging Godfather Kevin O’Keefe has some thoughts on using RSS feeds to promote law firms. Twenty years ago I used to tell everyone that an RSS feed was an absolutely essential part of any law firm’s web presence. I’m not as sure of this now. I agree with Dennis Kennedy and Tom Mighell that the
Reciting credentials is a tried and true method of building credibility. Prestigious school? Law review? Judicial clerkship? Your clients include Microsoft, Tesla and Google? By all means, recite every credential that might impress a potential client (or convince your current clients how lucky they are to have you in their employ).
Credential-flaunting can help, but
Hypertext links in blogs and other online publications articles build credibility with readers. I’ve written primarily for online publications for years. It’s second nature to me to turn relevant words or phrases into hypertext links, so the inability to do this on LinkedIn (and Facebook) has been a long-time annoyance.
Richard Tromans is a respected
I thought Dennis Kennedy’s book was a bargain two years ago at $34.99 two years ago. Is he nuts to give it away now?
Nah. It’s actually brilliant. After two years sales of the book must have dwindled to nothing.
Getting extra mileage out of this book is a great marketing tool. Did
Too many lawyers are letting money slip through their fingers. Alabama personal injury lawyer Hunter Garrett was pleased to take a client that three other lawyers had lured but not landed. He observed:
“Later, the client mentioned that I was the 4th lawyer that he called.”
Spending lots of money on the best bait around
One of the best ways for ambitious lawyers to increase their visibility and credibility is to write and publish a book. Many decent writer/lawyers find writing a book in their specialty area to be relatively easy. Getting it published, not so much.
“Vanity Publishing” has been around for years. It’s sometimes referred to as “subsidy
Psakalakis & Saam have it right at Lunch Hour Legal Marketing. Couldn’t have said it better myself:
Blogging used to be the crème de la crème for getting your content to the masses, but somewhere along the way, something changed. Too many blogs traded in engaging, thoughtful posts for years-long spoutings of “marketing drivel,”