Marketing: Put the Ball In Play
There is a baseball saying: “Put the ball in play and good things will happen.” You might hit the ball hard enough to earn a hit. The left fielder might lose the ball in the sun. You might not hit the ball hard enough for a hit, but watch with delight as the wind carries
The Batch Approach to Blog Writing
I’m not sure I’d ever call myself a Thought Leader, but I guess Jay Harrington has done about as much as any legal consultant for lawyers to earn that title. He has some good ideas on how to write short posts for LinkedIn. Of course his ideas apply just as well to blogging. My favorite:
Handling the Twitter Meltdown
Wendy Leibowitz, Tom Mighell, Dennis Kennedy and others I respect are weighing the pros and cons of moving to Twitter alternatives. A few thoughts on a complex situation:
Big problems with Elon Musk, who seems to be a case study of how people with hypomania can succeed in business (cf. Ted Turner). Musk,
Blogs, Thought Leadership and In-House Counsel
Kevin O’Keefe provides something to ponder:
“When it comes to researching law firms and professional services providers for potential hire, more than two-thirds of respondents (71% of in-house counsel; 69% of C-suite members) cited articles and speeches from thought leaders as a critical factor — second only to recommendations from trusted sources. That’s an
Poor Legal Writing: An Ignoble Pestilence
I’ll never forget the time a senior lawyer complained that my writing was easy to understand. He thought I should “write like a lawyer.”
Why is poor legal writing so prevalent? I’ve long believed that fear is a key reason:
Many lawyers who are capable of writing clearly fear that clients would be less willing
Saying You Are An Expert vs. Showing You Are An Expert
What I really like about this LinkedIn post is that it’s a great demo of how to market expertise: Share it. Gy Tsakalakisi not tell people he is a marketing expert. He proves it. Smart lawyers like Greg Siskind have been doing this for years. Gyi shows the technique is still the best approach. Here’s
How Not to Market Your Practice on TikToc
Lunch Hour Legal Marketing is often a little too cutesy for my tastes, but it’s consistently one of the best sources of advice on new ideas in legal marketing. Conrad Saam and Gyi Tsakalakis recently discussed how lawyers can market their practices on TikToc, providing one great example of what not to do.
Facebook vs. LinkedIn
Which is better for lawyers, Facebook or LinkedIn? Kevin O’Keefe shares his opinion — fittingly enough, on Facebook. My view? A Facebook presence is essential, since it is the way many potential clients would find you, but Facebook is probably a significant marketing channel for only a few lawyers with particular personalities or niches.
Link Building Tips: Lunch Hour Legal Marketing
Gyi Tsakalakis and Conrad Saam have some good observations about link-building in their Lunch Hour Legal Marketing podcast. Not exactly new if you have been working in this area, but will be super useful to many. Couple of highlights:
- Internal links (a hypertext link to another part of your website) matter. Look for chances
I loved the recent LinkedIn shout-out from Carolyn Elefant, which also made some important substantive points about blogging and lawyer use of newer social media.
As best I remember, it was actually a presentation for Maryland CLE when Carolyn first helped me. It doesn’t matter, since whoever it was they loved her ad hoc