Over the past several years, platforms such as Substack have become increasingly attractive to writers seeking to establish themselves as an independent voice. The appeal is obvious. They are easy to use and can turn a writer into a publisher overnight. No web developer is required. Payment systems are integrated, and distribution is built in.
Many legal professionals have created blog-type content on platforms like Substack in recent years. Changes in Substack’s corporate ownership and related fears of what Cory Doctorow calls “enshittifcation” are motivating many to seek alternatives.
In my view, independently owned blogs are the best alternative. An upcoming LLRX article will explain this in detail.
In law, we’re trained to believe that you get what you pay for. But when it comes to law firm websites, the opposite is often true. Some of the most expensive sites perform the worst—especially when they rely on proprietary systems that lock
Since the German army rapidly demolished the French army in World War II military planners have appreciated the power of what today is known as the “combined arms” approach: Close coordination of all means of attack is critical. Infantry, armor and aerial attacks must work in concert.
This concept applies to lawyer marketing. For example:
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Clients shouldn’t need a Latin dictionary and a team of cryptographers to understand what they’re paying for. More than a few professionals who are capable of writing clearly fail to do so because they fear that clients would be less willing to pay hefty fees for work product not wrapped in ponderous and incomprehensible jargon.
Is the Internet “vanishing,” as Dennis Kennedy has suggested? Not exactly, but websites do disappear, sometimes sunset an article you have published there or add a paywall. Remember Google+? Now it’s just a ghost town.
Don’t let your valuable content disappear or become lost. Take control by archiving everything in an organized and easily accessible
Elon Musk’s Twitter takeover has been… interesting. It’s like watching a dumpster fire try to reinvent itself as a gourmet marshmallow roast.
The Elon Musk-led Twitter/X meltdown has changed the social media landscape for microblogging. Many are eager to escape the Chernobyl-size disaster. Changing a primary platform can be painful for those who have many
Blogging Godfather Kevin O’Keefe has some thoughts on using RSS feeds to promote law firms. Twenty years ago I used to tell everyone that an RSS feed was an absolutely essential part of any law firm’s web presence. I’m not as sure of this now. I agree with Dennis Kennedy and Tom Mighell that the