Psakalakis & Saam have it right at Lunch Hour Legal Marketing. Couldn’t have said it better myself:
Blogging used to be the crème de la crème for getting your content to the masses, but somewhere along the way, something changed. Too many blogs traded in engaging, thoughtful posts for years-long spoutings of “marketing drivel,”
I loved the recent LinkedIn shout-out from Carolyn Elefant, which also made some important substantive points about blogging and lawyer use of newer social media.
As best I remember, it was actually a presentation for Maryland CLE when Carolyn first helped me. It doesn’t matter, since whoever it was they loved her ad hoc