Blogging Godfather Kevin O’Keefe has some thoughts on using RSS feeds to promote law firms. Twenty years ago I used to tell everyone that an RSS feed was an absolutely essential part of any law firm’s web presence. I’m not as sure of this now. I agree with Dennis Kennedy and Tom Mighell that the
Marketing for Lawyers
Publishing for Profit: Selecting the Best Publisher
Reciting credentials is a tried and true method of building credibility. Prestigious school? Law review? Judicial clerkship? Your clients include Microsoft, Tesla and Google? By all means, recite every credential that might impress a potential client (or convince your current clients how lucky they are to have you in their employ).
Credential-flaunting can help, but…
How To Show Your Receipts on LinkedIn
Hypertext links in blogs and other online publications articles build credibility with readers. I’ve written primarily for online publications for years. It’s second nature to me to turn relevant words or phrases into hypertext links, so the inability to do this on LinkedIn (and Facebook) has been a long-time annoyance.
Richard Tromans is a respected…
Kennedy Innovation Book: Repurposing In Action
I thought Dennis Kennedy’s book was a bargain two years ago at $34.99 two years ago. Is he nuts to give it away now?
Nah. It’s actually brilliant. After two years sales of the book must have dwindled to nothing.
Getting extra mileage out of this book is a great marketing tool. Did…
Luring Fish vs. Landing Fish
Too many lawyers are letting money slip through their fingers. Alabama personal injury lawyer Hunter Garrett was pleased to take a client that three other lawyers had lured but not landed. He observed:
“Later, the client mentioned that I was the 4th lawyer that he called.”
Spending lots of money on the best bait around…
New Book Publishing Options for Lawyers
One of the best ways for ambitious lawyers to increase their visibility and credibility is to write and publish a book. Many decent writer/lawyers find writing a book in their specialty area to be relatively easy. Getting it published, not so much.
“Vanity Publishing” has been around for years. It’s sometimes referred to as “subsidy…
Blogs Are Thriving–For Those Who Know How To Use Them
Psakalakis & Saam have it right at Lunch Hour Legal Marketing. Couldn’t have said it better myself:
Blogging used to be the crème de la crème for getting your content to the masses, but somewhere along the way, something changed. Too many blogs traded in engaging, thoughtful posts for years-long spoutings of “marketing drivel,”…
Lexblog: First Choice for Lawyer Bloggers
Why do I host this blog (and in fact this entire website) at Lexblog? Because it is the best platform for lawyer/bloggers. It’s probably also one of the best choices for general website development, since it does a great job of integrating the industry-leading WordPress platform.
Why is Lexblog the best? Too many reasons…
LinkedIn Impressions
With LinkedIn increasing its user numbers dramatically in recent years, understanding the platform is a key to social media success. The Meet Edgar blog has some great ideas about improving your number of LinkedIn Impressions.
Two of their better ideas:
Consistency is key with any social media platform. If you want to…
Greg Siskind, Lawyer Social Media Model
Will Twitter recently rebranded as “X,” go under? Maybe, and that might not be a bad thing. Whether or not that happens, one or more other social media platforms will remain one of the best places to market law firms, so understanding the basic principles of social media is essential for ambitious lawyers, who can…