Immigration lawyer innovator/disruptor Roman Zelichenko shared an instructive story via LinkedIn about a real estate lawyer who failed to meet his expectations.

When Zelichenko complained about the low quality of service the lawyer replied:

I don’t know what you mean by “service provider.” I’m a lawyer. I do my job, you get your house, you

Reviewed by Jerry Lawson

Conrad Saam’s Own the Map: Marketing Your Law Firm’s Address (ABA 2020)  is an intriguing new book that will cause many lawyers to think about marketing in new—and better—ways. Many, especially lawyer marketing service vendors, will find Saam’s ideas controversial.

Saam’s primary thesis is that most lawyers should concentrate appealing

Conrad Saam writes in his new book Own the Map; Marketing Your Law Firm’s Address that “[I]n general, social media as a direct-to-consumer marketing channel for the legal industry is ineffectual.” He explains that this is primarily because social media marketing requires building personal relationships with potential clients. Most lawyers lack the time or skill