- A custom domain name projects authority and legitimacy.
- Think about it—who would you
The $25,000 Website That Nobody Sees
Why Expensive Designs often Fail and How Smart Lawyers Can Fix It
In law, we’re trained to believe that you get what you pay for. But when it comes to law firm websites, the opposite is often true. Some of the most expensive sites perform the worst—especially when they rely on proprietary systems that lock
The Power of the Combined Arms Approach
Since the German army rapidly demolished the French army in World War II military planners have appreciated the power of what today is known as the “combined arms” approach: Close coordination of all means of attack is critical. Infantry, armor and aerial attacks must work in concert.
This concept applies to lawyer marketing. For example:
Using AI to Use AI Better
The best way to learn to use AI effectively is to let AI help you.
Continue Reading Using AI to Use AI Better
Tip for 2025: Embrace Plain English
Clients shouldn’t need a Latin dictionary and a team of cryptographers to understand what they’re paying for. More than a few professionals who are capable of writing clearly fail to do so because they fear that clients would be less willing to pay hefty fees for work product not wrapped in ponderous and incomprehensible jargon.
Keep Control of Your Public-Facing Work Product
Is the Internet “vanishing,” as Dennis Kennedy has suggested? Not exactly, but websites do disappear, sometimes sunset an article you have published there or add a paywall. Remember Google+? Now it’s just a ghost town.
Don’t let your valuable content disappear or become lost. Take control by archiving everything in an organized and easily accessible
Reassessing Your Social Media Strategy
Elon Musk’s Twitter takeover has been… interesting. It’s like watching a dumpster fire try to reinvent itself as a gourmet marshmallow roast.
The Elon Musk-led Twitter/X meltdown has changed the social media landscape for microblogging. Many are eager to escape the Chernobyl-size disaster. Changing a primary platform can be painful for those who have many
Do RSS Feeds Still Matter?
Blogging Godfather Kevin O’Keefe has some thoughts on using RSS feeds to promote law firms. Twenty years ago I used to tell everyone that an RSS feed was an absolutely essential part of any law firm’s web presence. I’m not as sure of this now. I agree with Dennis Kennedy and Tom Mighell that the
Publishing for Profit: Selecting the Best Publisher
Reciting credentials is a tried and true method of building credibility. Prestigious school? Law review? Judicial clerkship? Your clients include Microsoft, Tesla and Google? By all means, recite every credential that might impress a potential client (or convince your current clients how lucky they are to have you in their employ).
Credential-flaunting can help, but
How To Show Your Receipts on LinkedIn
Hypertext links in blogs and other online publications articles build credibility with readers. I’ve written primarily for online publications for years. It’s second nature to me to turn relevant words or phrases into hypertext links, so the inability to do this on LinkedIn (and Facebook) has been a long-time annoyance.
Richard Tromans is a respected