There is a baseball saying: “Put the ball in play and good things will happen.” You might hit the ball hard enough to earn a hit. The left fielder might lose the ball in the sun. You might not hit the ball hard enough for a hit, but watch with delight as the wind carries
Wendy Leibowitz, Tom Mighell, Dennis Kennedy and others I respect are weighing the pros and cons of moving to Twitter alternatives. A few thoughts on a complex situation:
Big problems with Elon Musk, who seems to be a case study of how people with hypomania can succeed in business (cf. Ted Turner). Musk,
Lunch Hour Legal Marketing is often a little too cutesy for my tastes, but it’s consistently one of the best sources of advice on new ideas in legal marketing. Conrad Saam and Gyi Tsakalakis recently discussed how lawyers can market their practices on TikToc, providing one great example of what not to do.
Which is better for lawyers, Facebook or LinkedIn? Kevin O’Keefe shares his opinion — fittingly enough, on Facebook. My view? A Facebook presence is essential, since it is the way many potential clients would find you, but Facebook is probably a significant marketing channel for only a few lawyers with particular personalities or niches.
Jer: “TikTok for Lawyers? Nope.”
Kevin: “TikTok is real.”
Jer: “Recalculating . . .”
Gotta rethink this one after reading Kevin O’Keefe’s newest take:
I can turn on the TV, the scheduled version of which is becoming antiquidated, and see news and interview shows. I get what the news producer produces and selects, without
An article in this month’s ABA Journal entitled Customers are relying on web searches, but some lawyers aren’t prioritizing SEO and social media marketing (ABA members only) provides more evidence that the legal profession is generally not on the cutting edge of technology:
Seth Price, a founding partner
Just noticed: Dennis Kennedy & Allison Shields are running a “back to school” special on the ebook version of Make LinkedIn Work for You, previously recommended here. Great deal at list price, even better at $4.99.
Roman Zelichenko‘s recent LinkedIn post questioning the value of LinkedIn prompted me to provide him a recommendation:
On getting back into the legal tech game after being out a few years working as a civil service lawyer with a knowledge management specialty, I needed to get up to speed on recent developments at
Unsurprisingly, Conrad Saam, always the curmudgeon, reports that he was the sole contrarian in a recent panel on social media marketing for lawyers. Not drinking the Kool-Aid, right, Conrad?
While every law firm should have a business-card type presence on all major social media forums, social media is generally not a promising direct-to-consumer marketing