Hypertext links in blogs and other online publications articles build credibility with readers. I’ve written primarily for online publications for years. It’s second nature to me to turn relevant words or phrases into hypertext links, so the inability to do this on LinkedIn (and Facebook) has been a long-time annoyance.
Richard Tromans is a respected
With LinkedIn increasing its user numbers dramatically in recent years, understanding the platform is a key to social media success. The Meet Edgar blog has some great ideas about improving your number of LinkedIn Impressions.
Two of their better ideas:
Consistency is key with any social media platform. If you want to
Will Twitter recently rebranded as “X,” go under? Maybe, and that might not be a bad thing. Whether or not that happens, one or more other social media platforms will remain one of the best places to market law firms, so understanding the basic principles of social media is essential for ambitious lawyers, who can
There is a baseball saying: “Put the ball in play and good things will happen.” You might hit the ball hard enough to earn a hit. The left fielder might lose the ball in the sun. You might not hit the ball hard enough for a hit, but watch with delight as the wind carries
Wendy Leibowitz, Tom Mighell, Dennis Kennedy and others I respect are weighing the pros and cons of moving to Twitter alternatives. A few thoughts on a complex situation:
Big problems with Elon Musk, who seems to be a case study of how people with hypomania can succeed in business (cf. Ted Turner). Musk,
Lunch Hour Legal Marketing is often a little too cutesy for my tastes, but it’s consistently one of the best sources of advice on new ideas in legal marketing. Conrad Saam and Gyi Tsakalakis recently discussed how lawyers can market their practices on TikToc, providing one great example of what not to do.
Which is better for lawyers, Facebook or LinkedIn? Kevin O’Keefe shares his opinion — fittingly enough, on Facebook. My view? A Facebook presence is essential, since it is the way many potential clients would find you, but Facebook is probably a significant marketing channel for only a few lawyers with particular personalities or niches.
Jer: “TikTok for Lawyers? Nope.”
Kevin: “TikTok is real.”
Jer: “Recalculating . . .”
Gotta rethink this one after reading Kevin O’Keefe’s newest take:
I can turn on the TV, the scheduled version of which is becoming antiquidated, and see news and interview shows. I get what the news producer produces and selects, without
An article in this month’s ABA Journal entitled Customers are relying on web searches, but some lawyers aren’t prioritizing SEO and social media marketing (ABA members only) provides more evidence that the legal profession is generally not on the cutting edge of technology:
Seth Price, a founding partner
Just noticed: Dennis Kennedy & Allison Shields are running a “back to school” special on the ebook version of Make LinkedIn Work for You, previously recommended here. Great deal at list price, even better at $4.99.