Are blogs passé? I’d argue that blogs are still one of the most effective — and underrated — marketing platforms for lawyers.
Social media is ephemeral. An Instagram post today will be old news tomorrow. A blog offers permanence. It will always be there and always under your control. They make an ideal hub for
Since the German army rapidly demolished the French army in World War II military planners have appreciated the power of what today is known as the “combined arms” approach: Close coordination of all means of attack is critical. Infantry, armor and aerial attacks must work in concert.
This concept applies to lawyer marketing. For example:
Is the Internet “vanishing,” as Dennis Kennedy has suggested? Not exactly, but websites do disappear, sometimes sunset an article you have published there or add a paywall. Remember Google+? Now it’s just a ghost town.
Don’t let your valuable content disappear or become lost. Take control by archiving everything in an organized and easily accessible
Elon Musk’s Twitter takeover has been… interesting. It’s like watching a dumpster fire try to reinvent itself as a gourmet marshmallow roast.
The Elon Musk-led Twitter/X meltdown has changed the social media landscape for microblogging. Many are eager to escape the Chernobyl-size disaster. Changing a primary platform can be painful for those who have many
Hypertext links in blogs and other online publications articles build credibility with readers. I’ve written primarily for online publications for years. It’s second nature to me to turn relevant words or phrases into hypertext links, so the inability to do this on LinkedIn (and Facebook) has been a long-time annoyance.
Richard Tromans is a respected
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Consistency is key with any social media platform. If you want to
Will Twitter recently rebranded as “X,” go under? Maybe, and that might not be a bad thing. Whether or not that happens, one or more other social media platforms will remain one of the best places to market law firms, so understanding the basic principles of social media is essential for ambitious lawyers, who can
There is a baseball saying: “Put the ball in play and good things will happen.” You might hit the ball hard enough to earn a hit. The left fielder might lose the ball in the sun. You might not hit the ball hard enough for a hit, but watch with delight as the wind carries
Wendy Leibowitz, Tom Mighell, Dennis Kennedy and others I respect are weighing the pros and cons of moving to Twitter alternatives. A few thoughts on a complex situation:
Big problems with Elon Musk, who seems to be a case study of how people with hypomania can succeed in business (cf. Ted Turner). Musk,