Conrad Saam’s Own the Map: Marketing Your Law Firm’s Address (ABA 2020) is an intriguing new book that will cause many lawyers to think about marketing in new—and better—ways. Many, especially lawyer marketing service vendors, will find Saam’s ideas controversial.
Saam’s
Kudos to the Virginia State Bar for their excellent online CLE conference, VSB Techshow 2021.
This series gets better and better every year. This year, organizers Chris Fortier, Sharon Nelson, and John Simek turned Covid 19 lemons into lemonade, taking advantage of increased popularity of online conferencing to bring in many nationally known experts who
Conrad Saam writes in his new book Own the Map; Marketing Your Law Firm’s Address that “[I]n general, social media as a direct-to-consumer marketing channel for the legal industry is ineffectual.” He explains that this is primarily because social media marketing requires building personal relationships with potential clients. Most lawyers lack the time or skill
Unfortunately, Tom Mighell is no longer updating his pioneering legal tech blog, Inter-alia.net . He may be too busy with the excellent Kennedy-Mighell Report, but for whatever reason, his blogosphere voice is missed. However, the Inter-alia archives contain lots of useful materials, including last year’s thoughtful three part series , Getting and Using a
Stephen Terrell’s article in ABA’s Experience magazine has good advice on self-publishing, a topic discussed here previously. An excerpt:
What does it cost to self-publish a book? The surprising answer is not much. To actually publish a book both in print and ebook through Amazon’s KDP Publishing, there’s no up-front cost except for
I’m pleased to have known Kevin O’Keefe since way back when.
He made his first big splash on the Internet with Prairielaw, an innovative website based on the concept of lawyers networking directly with consumers of legal services. Conventional legal businesses that wanted to co-opt a potentially dangerous competitor bought him out. It was just
Are you admitted to the Virginia Bar? Or just interested in tech-for-lawyers? There is still time to register for the Virginia State Bar’s Techshow 2021 webinar on Monday, April 26 from 8:30 to 5:15. Not able to attend the live program on April 26? Register to receive the links for on demand CLE credit after
Conrad Saam‘s new book, Own the Map: Marketing Your Law Firm’s Address Online is now available from Amazon. It is the most important book on law firm marketing since Greg Siskind’s The Lawyer’s Guide to Marketing on the Internet (ABA 1996).
Our detailed review will be available soon.
Patrick Palace has some good ideas in his ABA Solo magazine article How to Use Bad Reviews to Attract Good Clients (ABA members only). The most important idea is that negative reviews can be a net positive–if you know how to respond. Here’s one specific tip:
Timely responses are even more important for negative reviews.
Other than some criminal defense, appellate, immigration and plaintiff’s trial lawyers, I don’t see many lawyers blogging with conviction. The numbers are lower in larger firms.
If you feel comfortable getting out