Lunch Hour Legal Marketing is often a little too cutesy for my tastes, but it’s consistently one of the best sources of advice on new ideas in legal marketing. Conrad Saam and Gyi Tsakalakis recently discussed how lawyers can market their practices on TikToc, providing one great example of what not to do.
Jer: “TikTok for Lawyers? Nope.”
Kevin: “TikTok is real.”
Jer: “Recalculating . . .”
Gotta rethink this one after reading Kevin O’Keefe’s newest take:
I can turn on the TV, the scheduled version of which is becoming antiquidated, and see news and interview shows. I get what the news producer produces and selects, without…
Ron Friedmann asks a timely question: In the event of a recession, will law firms respond by investing lawyer time to build KM resources, products or to improve processes?
Lots of people all too willing to pronounce Covid-inspired increase in remote work means offices are dead. We’re all going to be working remotely now nearly all the time now, or at least have the option to do so, right?
An article in this month’s ABA Journal entitled Customers are relying on web searches, but some lawyers aren’t prioritizing SEO and social media marketing (ABA members only) provides more evidence that the legal profession is generally not on the cutting edge of technology:
Seth Price, a founding partner…
Here is the complete text of the Preface to Jerry Lawson’s upcoming book Knowledge Management for Lawyers: Building a Culture of Success, scheduled for publication in April 2022. It was originally published at LLRX.com and reprinted at The Impact Lawyers.
I first learned about the joy of efficiency from my high school Geometry teacher, Miss Freida Riley. On submitting a proof for her approval, her usual reaction would be: “It’s OK. Can you do better?” What she meant was make it simpler, more streamlined, more efficient.
If more work resulted in better insights, I might hear words like: “That’s good, Jerry. That’s what we are looking for.” Miss Riley prized efficiency, what mathematicians call “elegance.” She showed me what poet Edna St. Vincent had in mind when she wrote “Euclid alone has looked on Beauty bare.”
Valedictorian of her high school and college classes, Frieda Riley could have been a star teacher at virtually any school in the country. She chose to teach in McDowell County, the heart of the West Virginia coal fields. It was the poorest county in the poorest state in the nation. The poverty in McDowell County is so deep and so persistent that the New York Times used the county in an article portraying it as the poster child of poverty in the United States.
Miss Riley blessed her students with better ways of thinking and approaching problems. She opened the door to new worlds, new possibilities.
Frieda Riley died of Hodgkin’s Disease at age 31. Today she is honored in the National Museum of Education, but her most important legacy is the countless students she inspired–and equipped–to meet challenges.
Continue Reading KM Book Preface: Freida Riley
Many lawyers, possibly to help preserve their peace of mind, tend to underestimate the potential impact of AI on their practices. Professors Elizabeth C. Tippett and Charlotte Alexander have a key insight in their article Robots Are Coming for the Lawyers:
Imagine what a lawyer does on a given day: researching cases, drafting briefs,