Conrad Saam’s Own the Map: Marketing Your Law Firm’s Address (ABA 2020) is an intriguing new book that will cause many lawyers to think about marketing in new—and better—ways. Many, especially lawyer marketing service vendors, will find Saam’s ideas controversial.
Saam’s
Conrad Saam writes in his new book Own the Map; Marketing Your Law Firm’s Address that “[I]n general, social media as a direct-to-consumer marketing channel for the legal industry is ineffectual.” He explains that this is primarily because social media marketing requires building personal relationships with potential clients. Most lawyers lack the time or skill
Stephen Terrell’s article in ABA’s Experience magazine has good advice on self-publishing, a topic discussed here previously. An excerpt:
What does it cost to self-publish a book? The surprising answer is not much. To actually publish a book both in print and ebook through Amazon’s KDP Publishing, there’s no up-front cost except for
I’m pleased to have known Kevin O’Keefe since way back when.
He made his first big splash on the Internet with Prairielaw, an innovative website based on the concept of lawyers networking directly with consumers of legal services. Conventional legal businesses that wanted to co-opt a potentially dangerous competitor bought him out. It was just
Successful Innovation Outcomes in Law: A Practical Guide for Law Firms, Law Departments and Other Legal Organizations, by Dennis Kennedy. 212 pages. Kindle and paperback versions are available.
The late World Chess Champion Bobby Fischer liked to say “When I play the Ruy, it’s like milking a cow.” What he meant was that when
I loved Dennis Kennedy’s new book Successful Innovation Outcomes in Law and I hope my review at LLRX.com conveys this. It deserves a wide audience. I received a free PDF copy to review but liked it so much I also bought a hard copy.
Knowledge Management projects live or die on the quantity and quality of information that system users share. Intuitively, the higher percentage of users participate would seem like a critical factor. This is one of the situations where intuition can lead you astray
A century ago, the Italian economist Vilfredo Pareto
I used to think of “vanity press” condescendingly, viewing it as primarily for authors whose work was not good enough to interest a “real” publisher. Dennis Kennedy’s new books Make LinkedIn Work for You and Successful Innovation Outcomes in Law, have changed my attitude. Rather than go with a conventional book publisher, Kennedy self-published
Sometimes you have to know where you’ve been to understand where you are.
The American Bar Association’s now-defunct e-Lawyering task force is dead, but not forgotten. Several factors, including the success of Jack Newton’s book The Client-Centered Law Firm, are drawing new attention to the idea of using the Internet to create and service new pools of clients for lawyers. A May 2020 Twitter thread discussed the Task Force’s results (or lack of results):
Note to Cat Moon: I was a rebel and I was allowed to be on the committee. It didn’t work out all that well.
I was a member of the ABA’s e-lawyering Task Force from around 2000 to about 2003. My experience may have some relevance. Sometimes you have to know what happened, good or bad, to steer a better course in the future.
Continue Reading The ABA’s eLawyering Project: Lessons Learned