Over the past several years, platforms such as Substack have become increasingly attractive to writers seeking to establish themselves as an independent voice. The appeal is obvious. They are easy to use and can turn a writer into a publisher overnight. No web developer is required. Payment systems are integrated, and distribution is built in.
This trend has accelerated as prominent writers have left legacy publishers including the Washington Post, the Wall Street Journal, Time Magazine, CBS News, CNN, and NPR in search of stability or independence. Substack markets itself as a refuge for writers who prefer autonomy to corporate hierarchy.
There are good reasons to use Substack and similar businesses, but there are also risks. These platforms are not inherently malign, but they are fragile. Substack is currently the trendy platform, but the key ideas apply to many other platforms, many of which are analyzed in an article entitled Avoiding the Platform Trap: Alternatives to Substack.
There is a seductive simplicity to the modern newsletter platform. It promises to turn a writer into a publisher overnight, without the technical overhead. It is a brilliant bargain, provided one doesn’t look too closely at who owns the title to the land.
Much more on this topic in this LLRX article: “Don’t Build Your House on Rented Land: Why Writers Should Avoid Platform Dependency and How They Can Do So.“










