Many legal professionals have created blog-type content on platforms like Substack in recent years. Changes in Substack’s corporate ownership and related fears of what Cory Doctorow calls “enshittifcation” are motivating many to seek alternatives.
In my view, independently owned blogs are the best alternative. An upcoming LLRX article will explain this in detail.
In law, we’re trained to believe that you get what you pay for. But when it comes to law firm websites, the opposite is often true. Some of the most expensive sites perform the worst—especially when they rely on proprietary systems that lock
Since the German army rapidly demolished the French army in World War II military planners have appreciated the power of what today is known as the “combined arms” approach: Close coordination of all means of attack is critical. Infantry, armor and aerial attacks must work in concert.
This concept applies to lawyer marketing. For example:
Blogging Godfather Kevin O’Keefe has some thoughts on using RSS feeds to promote law firms. Twenty years ago I used to tell everyone that an RSS feed was an absolutely essential part of any law firm’s web presence. I’m not as sure of this now. I agree with Dennis Kennedy and Tom Mighell that the
Psakalakis & Saam have it right at Lunch Hour Legal Marketing. Couldn’t have said it better myself:
Blogging used to be the crème de la crème for getting your content to the masses, but somewhere along the way, something changed. Too many blogs traded in engaging, thoughtful posts for years-long spoutings of “marketing drivel,”
Gyi Tsakalakis and Conrad Saam have some good observations about link-building in their Lunch Hour Legal Marketing podcast. Not exactly new if you have been working in this area, but will be super useful to many. Couple of highlights:
An article in this month’s ABA Journal entitled Customers are relying on web searches, but some lawyers aren’t prioritizing SEO and social media marketing (ABA members only) provides more evidence that the legal profession is generally not on the cutting edge of technology:
Seth Price, a founding partner
Conrad Saam’s Own the Map: Marketing Your Law Firm’s Address (ABA 2020) is an intriguing new book that will cause many lawyers to think about marketing in new—and better—ways. Many, especially lawyer marketing service vendors, will find Saam’s ideas controversial.
Saam’s primary thesis is that most lawyers should concentrate appealing
Patrick Palace has some good ideas in his ABA Solo magazine article How to Use Bad Reviews to Attract Good Clients (ABA members only). The most important idea is that negative reviews can be a net positive–if you know how to respond. Here’s one specific tip:
Timely responses are even more important for negative reviews.