Gyi Tsakalakis and Conrad Saam have some good observations about link-building in their Lunch Hour Legal Marketing podcast. Not exactly new if you have been working in this area, but will be super useful to many. Couple of highlights:
- Internal links (a hypertext link to another part of your website) matter. Look for chances to use them.
- Anchor text (the clickable part of a hypertext link) matters. Anchor text that says “click here” is useless.