Conrad Saam writes in his new book Own the Map; Marketing Your Law Firm’s Address that “[I]n general, social media as a direct-to-consumer marketing channel for the legal industry is ineffectual.” He explains that this is primarily because social media marketing requires building personal relationships with potential clients. Most lawyers lack the time or skill

Successful Innovation Outcomes in Law: A Practical Guide for Law Firms, Law Departments and Other Legal Organizations, by Dennis Kennedy. 212 pages. Kindle and paperback versions are available.

The late World Chess Champion Bobby Fischer liked to say “When I play the Ruy, it’s like milking a cow.” What he meant was that when

Knowledge Management projects live or die on the quantity and quality of information that system users share. Intuitively, the higher percentage of users participate would seem like a critical factor. This is one of the situations where intuition can lead you astray

Pareto’s Law: The 80-20 Rule

A century ago, the Italian economist Vilfredo Pareto