As the influential British apostle of innovation Richard Susskind has pointed out, clients don’t want a hammer. They want a chair. What you do (or like to do) as a lawyer is not necessarily what your clients expect or want.

Design thinking is a systematic approach to rethinking your business approach with the goal of finding and implementing new and better ways to operate. For lawyers, a large part of this is changing from “thinking like a lawyer” to “thinking like a client.”

Interested in making your law firm more efficient (i.e., more profitable)? You could do a lot worse than checking out Design Your Law Practice: Using Design Thinking To Get Next Level Results. Jessica Bednarz, Catherine Sanders Reach and Juda Strawczynski, Editors. (American Bar Association 2023). Available direct from the publisher or via Amazon.