Jer: “TikTok for Lawyers? Nope.”

Kevin: “TikTok is real.”

Jer: “Recalculating . . .”

Gotta rethink this one after reading Kevin O’Keefe’s newest take:

I can turn on the TV, the scheduled version of which is becoming antiquidated, and see news and interview shows. I get what the news producer produces and selects, without any knowledge of my interests.

Takes a lot of time to watch TV, with all the commercials, and I don’t see near as much as on TikTok. I like the TikTok format better as well.

TikTok users are watching TikTok, on average, 90 minutes a day. I’m far from that, but with my knowledge of how much TV (scheduled or streaming) Americans watch, much of it junk (in my opinion), I get the TikTok attraction.

I’m seeing lawyers, former presidents, interviews of musicians I respect, senators, entrepreneurs and others whose brief talks or interviews I enjoy.

This morning I saw a brief 60 Minutes’ interview with Billy Joel. An entertainer on a news show, both I enjoy, delivered in a brief and entertaining fashion – an interview I’d not have not seen but for TikTok.

TikTok is tailored video or television on one’s iPhone or iPad.

TikTok falls in the creator economy, verus the traditional media produced economy. I trust these “creators” as people and I trust and enjoy the informal format, as compared to the tradional.

Lawyers and law firms have shown that trust can be established with followers on the net. Whether it be blogging, YouTube, Twitter or Facebook, your trusted insight has allowed you to connect with your target audience.

As lawyers and law firms you now need to start studying TikTok, watching it, playing with it, and be ready to start using it.

TikTok is real.