Julie Bays‘ new AI-focused blog looks promising. Suggestions possibly relevant to other new bloggers:
- Delete the subhead “Julie’s Blog.” As someone who occasionally has a good idea explained back in the day, “The large number of bad blogs leads many to write off blogs as toys, not tools for lawyers.” Labeling your web presence a blog can give people the impression it’s merely a personal project. This blog has the potential to be more.
- Include a link to a more comprehensive bio.
- Consider spending a little to get a professional headshot, like John Simek & Sharon Nelson.
- Carry though with the resolution to post at least once a week. Fresh content has SEO benefits. The batch post drafting approach can help.
- Speaking of SEO, incoming links, especially ones from other popular websites/blogs, can make a giant difference. Even internal links within your blog can help.
The link list in her April 22 post she & Catherine Sanders Reach put together is a good starting place for those wishing to climb on the bandwagon.
I loved the recent LinkedIn shout-out from Carolyn Elefant, which also made some important substantive points about blogging and lawyer use of newer social media.
As best I remember, it was actually a presentation for Maryland CLE when Carolyn first helped me. It doesn’t matter, since whoever it was they loved her ad hoc presentation as much as I did.
I like being a talent spotter. So far as I know, my invitation to her was her first opportunity to give a presentation on lawyer use of the Internet.
Carolyn’s blogging helped me find her. It made her stand out in my mind. Blogging worked then and still works, if you know how to use it, as Kevin O’Keefe never tires of reminding us.
True, much of the magic is gone, but the benefits can be large. Also note: Just about anyone who aspires to social media prominence can benefit by a supplemental blog. This is why Dennis Kennedy and Tom Mighell recommend the use of a blog as the hub of your promotional efforts. It’s good advice.